
March 2008
Fred Baker: Talking
up a Storm
He's audacious,
locquacious, "live and local."
But there's more to KISR's owner than meets the ear.

When the skies cloud
up, the lightning flashes and the thunder rumbles, admit it: you
turn to 93.7 FM to hear what Fred Baker has to say about the threatening
weather.
And on the night of April 21, 1996, after a powerfully destructive
tornado wreaked havoc across downtown Fort Smith and struck even
harder atop Van Buren's Mount Vista neighborhood, his was the first
voice on the air talking about what had happened, delivering key
news about emergency help and even finding the few notes of humor
in a dire situation. Fred's voice comforted a lot of listeners through
that terrifying, stormy night and his vivid broadcasts described
the human side of the story all through the following days of recovery.
Only the owner,
founder and jack-of-all-radio-trades could have jerry-rigged his
signal back onto the air after the storm knocked out the studio's
power.
Fred had been on the air already, preparing to warn listeners when
the studio went dark – and silent. It was obvious that something
dreadful had happened.
"I raced home, almost hit a tree on Greenwood that was down
in the road," he recalled. "My wife, Kim, had been watching
from the roof of our house and said she was sure a tornado had hit
downtown.We drove down B Street to 6th and there was debris all
over, but it was dark."
When they reached the river, they could see a car overturned on
the Garrison Avenue bridge. A policeman, set to wave the car away,
recognized Fred. "He shined a big flashlight over the buildings,"
Fred recalled. "I'll never forget the wreckage, the rubble
covering the street."
"I ran over to the 911 center and barged in the door saying,
'Guys, where are the calls coming from?' and they told me Van Buren,"
Fred said.
He picked his way back to the darkened station, determined to get
back on the air to give what assistance he could. Only days before,
the station's gas-powered generator had been stolen from its porch.
"I was kicking myself for not replacing it already," Fred
said. "Our transmitter was on the air – its generator
was working. But how could I get on the air?"
Improvising with a car battery, a transformer and what he called
"a junky disco control board," Fred scrounged enough wattage
to get his audio back on the air.
It was that same kind of determination that drove Fred to put KISR
93.7 on the air in the first place, against unlikely odds.
In 1971, when Fred was a sophomore at Notre Dame University, he
was already scheming to own a radio a station. Studying FCC licensing
bulletins, he discovered a fateful discrepancy between an older
and current version: a 100,000-watt signal was available in Fort
Smith, Ark. With a little research, he found that the signal's availability
would appear again in the next FCC publication.
It was currently available. Fred hoped he was the only one who knew
it.
Fort Smith was his mother's hometown, a place he spent every summer
living with his grandparents on Belle Avenue.
"I felt like I'd found a valuable oversight," he said.
"I left Notre Dame to come to Fort Smith to apply for 93.7."
He sweated out the application process, based on operating it from
a house and tower location on Old Greenwood Road, and got the license.
"The day I got it, the house sold!" he said. "So
I moved to Greenwood Avenue to my own house. To save money, I put
the antenna on a telephone pole."
The station was in the front three rooms and Fred lived in the back.
"The rules were that the operator had to be able to see the
meters at all time," he recalled. "They didn't say he
had to be awake!"
Page
2 – A New Sound in Fort Smith radio
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This article appears in the March 2008 issue of
Entertainment Fort Smith Magazine
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